Your Local Business SEO Solution

Blossom Strategies provides search engine optimization (SEO), reputation management, and pay-per-click advertising (PPC) services to local businesses around the United States. If a business thrives on locality then that business needs Blossom Strategies to compete online. 

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Our SEO Process Overview

Good website rankings are driven by content on your site and the links and content from other sites. With this in mind, the bullets below summarize our process for optimizing your website’s rankings.

Keyword Discovery Phase

We work with you to determine the best keyword targets. We use your current site traffic, keyword research tools, and your business strategy to determine the target keywords that your prospects are using when looking for your business.

Analyze Website

We then analyze your website and determine the gaps between your target keywords and the information on your website. Our team will conduct a full audit of both the technical issues and missing content and work with you to fix those issues.

Initial Content | Blogs

Once the initial onsite project is complete, we may recommend ongoing blogging to provide useful information to your audience and also the search engines.

Next, we begin the link-building phase of the project

Link Building

Link-building is a critical part of improving rankings. The table below shows the number of referring domains (linking websites) you have compared to your competitors. We have three ways we can build links to your website.

Featured News

Our featured news service promotes facts and statistics that we place in blog content on your website to small newspapers, business associations and bloggers. This link-building tactic generates high authority links back to your website.

Link Outreach

This link-building tactic is similar to digital PR. We work with you to build a buzz worthy piece of content on your website. We look at websites that have already linked to similar content and then we email from an email address your provide. 

Media Network

Our ongoing link-building program distributes that content to one of the thousands of sites that accept user-generated content. Each of the articles links back to your site with relevant anchor text.

As calls, texts, and forms come in, Blossom Strategies evaluates their origin to provide lead attribution, lead quality, team coaching, and more. Detailed ROI discussions are held with our clients, who also enjoy 24/7 access to lead information, recordings, transcripts, and call summaries.

With our SEO services, we'll optimize your website content and build high-quality backlinks to help your community rank higher in search engine results pages. This means more potential residents will find your community when searching for senior living options online.

Our reputation management services will help you maintain a positive online presence by managing your listings and reviews. We'll help you respond to reviews in a timely and professional manner, and ensure that your community is listed accurately across all major platforms.

Our Google Ads management services will help you reach even more potential residents by targeting them with relevant and engaging ads. We'll work with you to create custom ads that showcase the unique benefits and amenities of your community.